Brief

Backed by Sir Martin Ratcliffe, Ineos are building and launching a new off-roader from the ground up. As the social agency involved, we were tasked to create ongoing campaigns to get the word out there.


Execution

The difficulty in promoting a vehicle that hasn't been made yet is that there's nothing to show. So we created a strong brand animation, sourced stock footage and cropped in so not to show much of any potential vehicle.


Agency

Wildfire / Grey



Manifesto


Brand instagram post


Instagram story