BriefBacked by Sir Martin Ratcliffe, Ineos are building and launching a new off-roader from the ground up. As the social agency involved, we were tasked to create ongoing campaigns to get the word out there.
ExecutionThe difficulty in promoting a vehicle that hasn't been made yet is that there's nothing to show. So we created a strong brand animation, sourced stock footage and cropped in so not to show much of any potential vehicle.
AgencyWildfire / Grey
Brand instagram post