Brief

The Jugged Hair is a gastropub in Barbican, London, with oak floors and lots of stuffed animals. We were asked to create a campaign piece to relaunch the pub.


Execution

As the pub has a long history with game and taxidermy we came up with the tagline "The Beautiful Game" to caputre the raw brutal moments in nature.

After sourcing the right photography, colour correcting we created a series of asssets to be used in both digital and print media.

We also created an animation loop to be used on the London Undergoung escalator.


Agency

Wildfire / Grey