The Table Cafe:
Hygge


Brief

Create noticeable full-screen window vinyls for The Table Cafe's winter Hygge campaign.


What I did

The challenge was to create a campaign that reflected the nordic values of Hygge but without it feeling too much like Christmas.

After much research, we decided on a wooden texture pattern and created a simple, adaptive logo lockup around the phrase "Grab life by the Hygge". The object behind would change depending on the placement of the asset i.e. martini glass for drinks. The Table Cafe's base colour is rouge so a complimentary deep orange was chosen.


Outcome

Increased footfall throughout January

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