Create a minimal brand and identity for a new online art gallery shop.
What I did
The aim was to keep it simple, create a brand that worked in the background and let the artwork being sold do the heavy lifting.
Based on a minimal font and then edited to reflect the double 'R' flowing through the main logo lockup.
There was a lot of focus on creating a social friendly icon using the 'M' and 'A' overlapping each other.