More than 100,000 people have already pledged to stick to a plant-based diet for Veganuary, so the chefs at Aubaine created a vegan based menu to celebrate the month.
What I did
The idea was to keep everything green and source photography that demonstrated the raw plant nature of Veganuary. The lead photo we selected demonstrated this with some leaves yellowing and others showing signs of being eaten by insects.
I think rolled this idea out, interweaving the leaves within the brand elements of Aubaine.
Vegan cocktail menu