Hi there! I’m Karl, a freelance designer from sunny London. Specialising in identity, motion and product design and working with agencies, startups and everyone in between. Read more

All, Motion, Identity, Product

Reckitt. XR global conference

Every year Reckitt Benckiser would host a meetup for their senior managers, in previous years this has been in Singapore, Paris and New York but due to the effects of the COVID-19 pandemic they were forced to rethink. Working with SBS we created an extended reality experience where managers take their conversation to a digital world, attend live talks, live messages and interact at breakout workshops all from the comforts of working from home.

ADZU. Advertising media deployment app

Adzu is an online advertising marketing deployment app, with the aim to transform how businesses deploy mass campaigns to local markets and how using AI these adverts can change almost instantly to react to world events and market fluctuations.

British Army. Fitness app

100% Army Fit is a free training tool created for the British Army. Whether joining the Army or just interested in general fitness, you can learn simple muscular and cardio exercises and monitor your progress.Based on the approved UX and wireframes we started to implement the design based on interpreting the British Army style guide. The user can select how often they want to train and what types of sessions they wish to do. Cardio exercise was determined using the phone's GPS to track distance and speed, for the muscular exercises the user was set a rhythm to pace themselves against. Upon reaching milestones the users were rewarded military style badges and emblems that could be shared on social media platforms.