The strategy was to create a minimal brand and identity for a new online art gallery shop.

The aim was to keep it simple, create a brand that worked in the background and let the artwork being sold do the heavy lifting. Based on a minimal font and then edited to reflect the double 'R' flowing through the main logo lockup.

There was a lot of focus on creating a social friendly icon using the 'M' and 'A' overlapping each other.


Branding design

A consistent adaptable logo that can be used in many different forms.

Business cards and packaging tape.

I delivered a full details brand styleguide.

A simple, minimal UI that lets the artwork do the heavy lifting.