Hi, there! I’m Karl, an art director and designer who makes designery stuff for agencies, startups and everyone inbetween. Previously working and living in 🇦🇺 🇩🇰 🇨🇦 and now freelancing in and around London.
The iconic Japanese electronics brand has a wealth of above the line material that needed to be creatively repurposed for digital and social content. Working with DentsuX, we created several campaigns at a global level then oversaw the translations into many different regional markets around the globe. One of the main challenges of these projects was that the media provided was almost always 16.9, so creatively we had to work around resizing scenes to fit the social sizes of 1.1, 4.5 and 9.16.
Arsenal FC. London Pride
June 2022 marked the 10th year of GayGooners supporting London Pride. To celebrate, they invited members of GayGooners to share their experiences of Pride month, telling us what it means to have been the first football club represented at a Pride march. I was tasked by Arsenal FC to a create motion graphic reel for the tour bus that would play on loop while on the parade throughout the city.
BIP. Cardless Credit
— #Motion #Identity
Bip.credit, is a digital credit card but without an actual card, so it is the only cardless banking app out on the market. My challenge with DentsuX was to create a brand strategy and visual identity that reflected the simplicity of the BIP banking process. We achieved this by keeping everything flat and using a few contrasting colours alongside a quick and direct animation style.
Nokia: No Time To Die
— #Motion #Identity
With the movie premiere delayed twice due to the pandemic, Nokia's social campaign for the new 007 movie had to follow suit. But when a new date was confirmed the social stories following Nomi on a mission across Berlin, Dubai, Paris and Sydney rolled out in real-time. All footage was filmed using the new Nokia 8.3 5G.