The Jugged Hair is a gastropub in Barbican, London, with oak floors and lots of taxidermy. We were asked to help relauch the pub with a digital campaign.

As the pub has a long history with game and taxidermy we came up with the tagline "The Beautiful Game" to capture the raw brutal moments in nature. After sourcing the right photography, retouching and developing, we then created a series of asssets to be used in both digital and print media.

We also created a series of animations that were used on the London Undergoung escalators.


Creative direction

Branding design


Grey Social

Along with social executions we also produced a series of animated executions for the London tube escalators.

We also created a series of print deliverables.