Brief

Backed by Sir Martin Ratcliffe,
 Ineos are building and launching a new type of off-road vehicle.


As the lead agency, we were tasked to create ongoing campaigns to get the word out there.


With the vehicle yet to be finalised the assets we had to work with were few, so we created a strong brand with a energetic animation style.



Role

Creative direction
Branding design

Motion
Print

Agency

Grey Social

We delivered multiple formats from instastories to promoted and standard posts.

Accompanying print collateral executions.

We designed a series of marketing material that would be delivered to potential buyers.