Hi there! I’m Karl, a freelance designer from sunny London. Specialising in identity, motion and product design and working with agencies, startups and everyone in between. Read more

All, Motion, Identity, Product

BIP. Social brand launch

Bip.credit, is a digital credit card but without an actual card, so it is the only cardless banking app out on the market. My challenge with DentsuX was to create a brand strategy and visual identity that reflected the simplicity of the BIP banking process. We achieved this by keeping everything flat and using a few contrasting colours alongside a quick and direct animation style.

Hacne. East London clothing brand

An East London ethical clothing startup brand with the aim of giving back to the community and even letting community members design and create their own merchandise. The brief was to create an edgy yet simple brand that would not deter from other graphical elements being introduced at the further date.

Reckitt. XR global conference

Every year Reckitt Benckiser would host a meetup for their senior managers, in previous years this has been in Singapore, Paris and New York but due to the effects of the COVID-19 pandemic they were forced to rethink. Working with SBS we created an extended reality experience where managers take their conversation to a digital world, attend live talks, live messages and interact at breakout workshops all from the comforts of working from home.

ADZU. Advertising media deployment app

Adzu is an online advertising marketing deployment app, with the aim to transform how businesses deploy mass campaigns to local markets and how using AI these adverts can change almost instantly to react to world events and market fluctuations.

Aubaine. Veganuary

More than 100,000 people have already pledged to stick to a plant-based diet for Veganuary, so the chefs at Aubaine created a vegan based menu to celebrate the month. The idea was to keep everything green and source photography that demonstrated the raw plant nature of Veganuary. The lead photo we selected demonstrated this with some leaves yellowing and others showing signs of being eaten by insects.