HSBC's annual Navigator report is based on a survey of more than 9,000 business decision makers across the world to understand the challenges, threats and most importantly, opportunities they face. The task was to brand the report and create a promotial social campaign.

The idea was based around highlighting key parts of complex information with a marker pen, but in a digital form.


Creative direction
Branding design


Grey Social

Customised scribbles and highlights.

Expanding our design style and executing it into storyboards.

The final animations were rolled out into multiple languages for different markets.