Brief More than 100,000 people have already pledged to stick to a plant-based diet for Veganuary, so the chefs at Aubaine created a vegan based menu to celebrate the month.
The idea was to keep everything green and source photography that demonstrated the raw plant nature of Veganuary. The lead photo we selected demonstrated this with some leaves yellowing and others showing signs of being eaten by insects.
Role Creative directionBranding designPrint
The hero menu, printed on 100% recycled paper and environmentally friendly inks.
A series of collateral was produced, including table talkers, a boards and drinks coasters.