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Hi there! I’m Karl, a freelance designer from London. I make designery stuff for agencies, startups and everyone inbetween. Scroll down for the chaos...

Selected client projects:

AI Mixtape ArsenalFC #1 ArsenalFC #2 Sony BIP Hacne ADZU Ineos Nokia RB

Sort #Motion #Identity #Product

AI Mixtape

Website design concepts, created in just 15 minutes using AI-generated imagery and then refined in Sketch and animated in After Effects. These designs showcase the power of combining artificial intelligence with traditional design tools to create unique and modern websites.

Arsenal FC. Emirates Stadium supporter banners

As part of a larger project, I was tasked with re-designing supporter banners for Arsenal FC. These banners were not only a representation of the team's brand, they also had to reflect the passion of the fanbase from all around the world. The creations had to be diverse yet hold the Arsenal brand at their heart and simple enough to be printed at a large format.

Sony. Global content creation

The iconic Japanese electronics brand has a wealth of above the line material that needed to be creatively repurposed for digital and social content. Working with DentsuX, we created several campaigns at a global level then oversaw the translations into many different regional markets around the globe. One of the main challenges of these projects was that the media provided was almost always 16.9, so creatively we had to work around resizing scenes to fit the social sizes of 1.1, 4.5 and 9.16.

Arsenal FC. London Pride

June 2022 marked the 10th year of GayGooners supporting London Pride. To celebrate, they invited members of GayGooners to share their experiences of Pride month, telling us what it means to have been the first football club represented at a Pride march. I was tasked by Arsenal FC to a create motion graphic reel for the tour bus that would play on loop while on the parade throughout the city.

BIP. Social brand launch, is a digital credit card but without an actual card, so it is the only cardless banking app out on the market. My challenge with DentsuX was to create a brand strategy and visual identity that reflected the simplicity of the BIP banking process. We achieved this by keeping everything flat and using a few contrasting colours alongside a quick and direct animation style.

Hacne. East London clothing brand

An East London ethical clothing startup brand with the aim of giving back to the community and even letting community members design and create their own merchandise. The brief was to create an edgy yet simple brand that would not deter from other graphical elements being introduced at the further date.

ADZU. Advertising media deployment app

Adzu is an online advertising marketing deployment app, with the aim to transform how businesses deploy mass campaigns to local markets and how using AI these adverts can change almost instantly to react to world events and market fluctuations.

Ineos. Social brand launch

Backed by Sir Jim Ratcliffe, Ineos are building and launching a new off-roader from the ground up. As the social agency involved, we were tasked to create ongoing campaigns to get the word out there. The difficulty in promoting a vehicle that hasn't been made yet is that there's nothing to show. So we created a strong brand animation, sourced stock footage and cropped in so as not to show much of any potential vehicle.

Nokia. No Time to Die

With the movie premiere delayed twice due to the pandemic, Nokia's social campaign for the new 007 movie had to follow suit. But when a new date was confirmed the social stories following Nomi on a mission across Berlin, Dubai, Paris and Sydney rolled out in real-time. All footage was filmed using the new Nokia 8.3 5G.

RB. XR global conference

Every year Reckitt Benckiser would host a meetup for their senior managers, in previous years this has been in Singapore, Paris and New York but due to the effects of the COVID-19 pandemic they were forced to rethink. Working with SBS we created an extended reality experience where managers take their conversation to a digital world, attend live talks, live messages and interact at breakout workshops all from the comforts of working from home.