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Karl.Worksツ

Karl is a Design Director and Designer based in sunny London by the sea. He currently works on a freelance basis, focusing on brand identities, user experiences to making things move in motion.

Originally from Leicester, he moved to Melbourne where he became a designer at George Patterson Y&R, working on a wide spectrum of clients from the Australian Air Force to Cadbury to the Melbourne Metro. After that, he lived in Copenhagen, working at design and advertising agencies such as Saatchi & Saatchi, Zupa, and Wunderman, working on clients like Danske Bank, Bang & Olufsen, and Pandora. He then moved to Toronto and became Design Director of JWT Canada, overseeing the Air Canada and Tim Hortons clients. He now lives and works in London, operating on a contract basis. A full list of clients and agencies he’s worked at can be found on his LinkedIn.

hello@karl.works

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Disciplines

  • Design Direction

  • Branding & Identity

  • Motion Design

  • Web/UI

  • Social

  • AI Generative Design

Latest Clients

  • Arsenal FC

  • NSPCC

  • Amnesty

  • Kleinwort Hambros

  • Sony

  • Ford

Latest Works

Amnesty: Rights in older age

Agency: Distillery       Role: Art Director / Motion Designer

The Challenge

Growing old gracefully is outdated when basic human rights are at stake. Elder abuse is a global violation, often overshadowed by stereotypes or pity. Yet, older individuals are leading advocates in movements like climate action, LGBT+ rights, and anti-disappearance campaigns, refusing to be silenced.

The Response

Amnesty International, in partnership with the agency Distillery, launched the "Age Loud" campaign to advocate for a UN convention protecting elder rights. We crafted a robust brand identity and a multilingual logo, alongside a showreel that spotlights the global challenges faced by the elderly. This initiative, already active in regions from Nigeria to South Korea, amplifies the voices of older human rights defenders worldwide.

Arsenal FC - Supporter banners

Agency: Arsenal FC       Role: Art Director

The Challenge

For Arsenal FC, the task was to redesign supporter banners that not only capture the immense passion of its global fanbase but also align with the team’s iconic brand. These designs needed to be suitable for large format printing, ensuring visibility and impact across the expansive Emirates Stadium.

The Response

In collaboration with Arsenal, I created designs for 187 banners and flags, representing 150 official supporter groups from every continent. The artwork embodies the vibrant enthusiasm of fans worldwide while staying true to Arsenal’s rich heritage. Each banner was meticulously handmade and photographed to capture an authentic, dynamic flag effect, echoing the historic language of football iconography that resonates deeply with both local and international supporters.

NSPCC: A safer way to play

Agency: Open Creates       Role: Art Director / Motion Design

The Challenge

The Game Safe Festival is our response to the growing need for a safer online environment for the 89% of UK children who play video games amidst increasing online harms. The festival aims to merge enjoyment with safety, addressing the urgent need for protective measures in the gaming world.

The Response

In collaboration with Open Creates, I developed a showreel that highlights the Game Safe Festival’s core themes: community, collaboration, and creativity. The storyboard features children of diverse ages, deeply engaged in gaming, capturing the excitement and promoting the festival’s commitment to safety. This engaging visual introduction emphasises the importance of protecting young gamers.

Sony — Social content creation

Agency: DentsuX       Role: Art Director / Motion Designer

The Challenge

An iconic Japanese electronics brand, managed by Sony and in partnership with agency DentsuX, faced the challenge of repurposing extensive above-the-line content for digital and social platforms. The task was to transform existing footage into engaging stories suitable for a global audience across multiple languages.

The Response

Collaborating with DentsuX, I spearheaded the creative transformation of traditional media into dynamic social content. My role involved crafting stories from the original footage, presenting these concepts to Sony, and directing the art for various campaigns. Additionally, I contributed directly by creating master templates, ensuring consistency and quality across all digital platforms. This approach not only maximized the reach of the content but also enhanced its impact across diverse global markets.